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Xolo Launches Online-Only Smartphone Brand ‘Black’ In India

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Indian handset maker Xolo will launch a sub brand, Black, next month exclusively on the online space in a bid to emulate the success of brands such as Xiaomi, Motorola and Yu from Micromax that retail only online.

Black, which will sport Xolo’s proprietary user interface Hive, will be positioned at a premium to the firm’s Xolo smartphones in the low-to-mid segment. With this, Lava International, the parent of Xolo, will become the only company that will have three brands at different price points in the same market. Its Lava brand addresses the entire consumer population with feature phones as well.

“Metro cities and tier 1 cities make up 50% of Xolo’s business, by volume and value,” said Vishal Sehgal, co-founder of Lava International. “Offline has been our strength, but online has been growing very fast”. Original post at ET Telecom

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Wahengbam Rorrkychand

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