Xiaomi

Xiaomi Sells 2.11 Million Phones In 12 Hours; Sets Guinness Record

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China’s smartphone giant Xiaomi today said it has set a new Guinness World Record for mobile phone sales by selling 2.11 million handsets in a 12-hour flash sale held to celebrate its fifth anniversary.

The half-day bonanza, which brought in 2.08 billion yuan ($335 million) from sales of handsets and other accessories broke the previous record held by Alibaba’s Tmall, which sold 1.89 million handsets on Singles’ Day in November during a 24-hour event.

“Good news: Xiaomi just set a new Guinness World Record, selling 2.11 million mobile phones in 24 hours,” chief executive Lei Jun posted on Sina Weibo – the Chinese equivalent of Twitter – shortly after the event. Original post at ET Telecom

Wahengbam Rorrkychand

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