Webinar: Using Big Data to Add Context to CEM

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Operators can provide improved CEM by having a full view of all customers’ experiences at all touch points. This includes understanding the context of events (such as a network faults) and who is affected. Join this webinar to learn:

•         How to get an end to end view of all customer data and understand customer context

•         How to transform and enrich this data to improve CEM through context aware care and marketing to drive timely resolution

•         How big data preparation can transform the time to value of raw data to actionable intelligence

•         How real-time offer systems can close the CEM loop with contextual aware offers

Marc Price, CTO for Americas, Openet
Barry Marron, Global Vice President of Marketing, Openet
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Sweekar S

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