Vivo smartphone

Vivo Targets 5-6% Market Share by 2017 in India

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Chinese smartphone maker vivo Mobile is aiming for a 5-6% market share in the next 3 years in India, a market which it entered Monday with the launch of five smartphones, including its flagship X5Max.

The company has priced its new smartphones in the range of Rs 7,000- Rs 33,000 and plans to launch more smartphones next year, Jacky Liao, CEO, vivo Mobile India, told ET. “As a part of global expansion strategy, we are entering the Indian smartphone market, which is developing very fast.”

While the company is optimistic about its entry into the country, the journey is not going to be easy, considering stiff competition from market leader Samsung, and other strong players like Sony, Nokia and home bred players Micromax and Karbonn.

Moreover, the country has also seen the entry of a number of Chinese players such as Xiaomi, Philips and OnePlus.

Liao said that the initial focus will be on establishing the brand in the country, instead of achieving numbers. “We have set up distribution and service network in 20 states with 50,000 touch points with the initial investment of Rs 20 crore”. Original post at ET Telecom

Wahengbam Rorrkychand

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