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Uninor to Bridge ‘mobile gender gap’ with Sampark

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Uninor, the Indian unit of Norway’s Telenor ASA, introduced a `connected women program,’ christened “Sampark” to bridge mobile gender gap between female and male users in the country. The initiative will be partly funded by GSMA, the global trade body representing GSM operators worldwide.

Uninor, will contribute $113,654 while GSMA’s Mobile for Development Foundation’s `connected women program’ would be granting $70,000 to support the initiative.

Project Sampark will facilitate women’s access to mobile devices and help women to remove barriers to mobile adoption, said Uninor, which is currently operational in six telecom circles.

Morten Karlsen Sorby, CEO, Uninor said mobile technology had the ability “to change the way people communicate, and gender disparity is echoed in mobile usage”. Original post at ET Telecom

Wahengbam Rorrkychand

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Website: http://www.blog.tonsetelecom.com

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