Jio’s entry to Indian market with disruptive offers forced competitors to reduce data pricing, as a result there was a dramatic increase in Facebook traffic. The impact was so much that it took Facebook’s global monthly active user (MAU) numbers to record highs. In its December-quarter earnings call with investors on Wednesday, the social media giant…
Telenor India launched unlimited music and video streaming service packs starting from Rs 2. The new service will allow customers to access content from Hungama Music and Eros Now. The customers can save content overnight (11 PM to 7 AM) and view it offline for buffer free experience.
Unveiling the new products, Mr. Amaresh Kumar, Chief Product Officer, Telenor India said, “At Telenor, we understand that entertainment is one of the primary drivers of Internet traffic in India. Today almost 60% of data users access entertainment applications on their mobile. As digital services company, we want our customers to download and watch videos or listen to music in a hassle-free manner. Our new packs have been designed to offer affordable and value for money access to unlimited music and videos without worrying about volume of data used. With this we reinforce our vision to make Internet services affordable and easy to access for the masses.”
“Research shows that almost 40% of users watch videos at night as the networks are relatively free and speeds are better. With the new packs, customers can download videos during the night and watch it anytime & anywhere,” said Amaresh.