Jio’s entry to Indian market with disruptive offers forced competitors to reduce data pricing, as a result there was a dramatic increase in Facebook traffic. The impact was so much that it took Facebook’s global monthly active user (MAU) numbers to record highs. In its December-quarter earnings call with investors on Wednesday, the social media giant…
Indian telecom operators are now aggressively investing in cloud strategy to bring innovative services and products to the market while looking to implement data analytics to get more revenue from subscribers, technology major IBM has said.
“They (mobile phone operators) have realised that their investment in cloud strategy will be very useful for their overall service portfolio,” Suhas Bhide, executive, Global Delivery, India, at IBM, told ET. “We have telecom clients who are innovating in one space and disrupting in another space, leveraging the cloud technology.”
For instance, European telcos have started innovative services line ‘Gaming on Demand’, wherein the gaming structure is on a cloud and a user can play it through a remote control by paying a subscription. Bhide said such innovative offerings open up a new revenue model. “There are a few telcos in Europe who have done this, and we are expecting the trend to come to India soon,” he said. By Danish Khan/ET Teleecom