Telecom Italia Starts Work On Name Change

Comments Off on Telecom Italia Starts Work On Name Change 9

Telecom Italia plans to unite its fixed, mobile and Internet service offerings under the TIM brand.

The Italian incumbent announced late last week that it has begun a rebranding and repositioning process that will be completed in 2016.

TIM, or Telecom Italia Mobile, is currently used only for the telco’s mobile operations, but the extension of the brand suggests Telecom Italia is looking to a future of converged services.

Telecom Italia also announced that it will introduce flat-rate pricing for its fixed-line service. From 1 May the telco’s fixed service will include unlimited calls to domestic fixed and mobile numbers for a flat fee of €29 per month, or €44.90 including ADSL broadband. It will move to a monthly billing schedule from July.

The announcements came as Telecom Italia CEO Marco Patuano provided an update on the operator’s ongoing 2014-2016 strategic plan. The telco claims to have “smashed” its annual targets laid out under the plan, having reached 80% of the Italian population with 4G and covered around 30% of the country with fibre. Original post at Total Telecom

Wahengbam Rorrkychand

View all contributions by Wahengbam Rorrkychand


Similar articles

Get in Touch

Phone: +91 80 4093 6921