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Tata Decides To Drop DoCoMo From Its Telecom Brand Tata Docomo

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Tata Teleservices has decided to drop the brand DoCoMo from its telecom brand Tata Docomo months before its agreement with Japanese mobile phone operator NTT DoCoMo to use the brand ends.

“The telecom venture of the Tata Group has decided against building the DoCoMo brand since the two will eventually part ways in near future. It is likely to undergo a brand makeover,” a person aware of the development said. The idea is to build a new brand sans the name Docomo, said the person, who did not wish to be identified, adding that the brand-building exercise is likely to start this year.

Till then, the company will continue with the current set of ads and not launch any new ad campaign. The transition will be on the lines of Hutch to Vodafone rebranding, the person said. Original post at ET Telecom

Wahengbam Rorrkychand

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Website: http://www.blog.tonsetelecom.com

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