Startups Use Vouchers to Target Audiance

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Startup brands are now using vouchers to incentivise and reach the target audience with less expenditure on advertising. For personal assistance apps such as AI-enabled Jarvis, having vouchers saves their marketing cost, which would otherwise be spent on referrals.”For us, it cuts down on the $1,500 or $2,000 spent on referral schemes and for the user there is instant gratification. He does not have to wait for the referral scheme to work,” said Ravichandran R, head (marketing and retention), Jarvis.

“Targeting customers on such platforms means a guaranteed purchase, unlike running ad campaigns on media which are more expensive and yet don’t guarantee an increase in custo mers. Around 25% of our digital purchases happen via such apps,” he added. Read more


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