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Sistema Shyam Changes Track, Enters Home Wi-Fi Segment

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Sistema Shyam Teleservices (SSTL), which provides services under the MTS India brand, is tweaking its strategy by positioning itself as a home Wi-Fi provider. The company is seeking smartphone users on GSM networks to switch to its WiFi services when at home, by offering rates that are cheaper than what GSM players typically charge for 3G data.

The local unit of Russia’s Sistema provides telecom service on the CDMA platform, which has fewer takers compared with GSM. The company, which has airwaves in nine of India’s 22 telecom zones, is therefore focusing more on dongle-based the data services. The CDMA technology is more suited for data services.

“MTS is traditionally known as a data dongle provider. The plan is to now shift focus and be recognised as a Wi-Fi solutions provider in the Indian market,” a top company executive told ET. Original post at ET Telecom

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Wahengbam Rorrkychand

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