SingTel Warned Over Negative Marketing

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Regulator IDA Singapore has issued SingTel with a “stern warning” for engaging in a negative marketing campaign against rivals M1 and StarHub Mobile.

In a statement, the regulator said it “is disappointed that such marketing tactics have been employed by SingTel,” and has made it clear that it “will not tolerate such practices.”

SingTel will be required to put in place measures to ensure effective management oversight of its marketing campaigns to prevent future such incidences, or face stricter censures. Original post at Telecom Asia

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Wahengbam Rorrkychand

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