Reliance Jio is gearing up for its full commercial launch of its services across the country and is all set to rattle India’s data market by offering 4G data at lowest rates in the world. “Mission of Reliance Jio is to take India from data shortage to data abundance. Jio makes India the highest quality, lowest…
Surajeet Das Gupta
Consider these two facts. One, only 10 per cent of the nearly 900 million mobile customers use data services. Two, mobile penetration in urban India has already gone beyond 140 per cent. From these two statements, you don’t have to be a rocket scientist to conclude that if you want incremental revenues, it has to come from data usage, not voice.
It would seem a natural progression from 2G to 3G and LTE, or Long-Term Evolution, the next standard of mobile communication, but telecommunication companies, or telcos, are facing a serious problem – they do not have enough spectrum. And without spectrum how can you offer live streaming video without buffering or movie downloads in seconds? If global averages are anything to go by, Indian telcos are starved of spectrum – on average, each telco owns 18 MHz, which is less than half the global average of 50 MHz. Original post at Business Standard