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Samsung, Apple Jostle for Advertising Space, Duo to Spend Rs 200 crore on Promotions

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The stakes couldn’t be higher for Apple and Samsung this Diwali as they unleash their newest devices the iPhone 6 and 6 Plus will be ranged against the Galaxy Alpha and Note 4.

Both companies will hurl almost everything they have in their advertising budget into a short, sharp burst of promotions as they seek to influence buyers seen to be emerging from slump-induced austerity car sales for instance have picked up in the last five months. Diwali falls on October 23.

As much as Rs 200 crore will be pumped into ads for the four products. According to trade partners and media planners, Samsung has lined up around Rs 100-120 crore on a big-bang launch of the two devices. Original post at ET Telecom

Wahengbam Rorrkychand

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Website: http://www.blog.tonsetelecom.com

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