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RIL Plans To Launch Jio With 2,000 Digital Xpress Mini Outlets

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Reliance Industries (RIL) plans to open 2,000 exclusive outlets, Digital Xpress Mini, in the current fiscal year to sell the company’s telecom services, smartphones, tablets and also accessories of other brands.

These stores will be about 250 square feet and sell the upcoming services of Reliance Jio Infocomm. Reliance Jio plans to provide, later this year, all telecom services, including mobile phones and fourth generation high speed internet services.

India’s largest telecom services provider Bharti Airtel operates 1,700 Airtel-branded stores with majority of them operated by franchisees. In the last 14 months, Airtel rolled-out 100 such companyowned company-operated or socalled COCO stores.

Reliance plans COCO format for all its upcoming stores to maintain uniformity in customer services, an official said on condition of anonymity.

Communication and mobility products category were growing at a faster pace within the technology retail segment of Reliance Digital, a company spokesperson said. “Driven by rapid technology advancements, this category is witnessing faster replacement cycles.

The new concept, Digital Xpress Mini, is aimed at providing a differentiated technology shopping experience to consumers and thereby reinforcing Reliance Digital’s position as a front-runner in the emerging mobile retail segment,” the spokesman said.

Reliance is the latest in a string of companies planning microstores. Apple, that had so far shied away from going directly to the neighbourhoods and restricted their stores to high street and malls, is now planning to aggressively push with smaller stores in large and tier-II cities in a renewed India-specific strategy. Original Post at The Economic Times

Wahengbam Rorrkychand

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