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Reliance Jio is Planning to Launch VoLTE Featured Phones

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Reliance Jio is planning to launch feature phones with 4G capability, creating a new category of mobile devices in India priced for around INR 1,000 and will come bundled with unlimited voice and video calling, besides digital content.

“Jio wants to tap all the segments in the country and sees huge potential in the rural areas, which it now aims to tap with VoLTE feature phones,” one of the people said, adding that the new devices will be aimed at first-time data users. “The 2G feature phone is still a big market in India.”

“If Jio launches VoLTE feature phones at Rs 1,000, it can potentially shake up the market because the target audience in that segment may prefer to choose phones with free calling inbuilt,” said Navkendar Singh, a senior research manager with International Data Corp. Read more

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Sweekar S

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