Japanese telecom gaint Softbank recorded a loss of $350 million for last nine months of 2016 in the fair value of the Company’s investments in India. The loss comes on top of a $555 million writedown on the value of Softbank’s India portfolio in the six-month period ending September 2016. “With reference to the current markdown, portfolio…
Ozonetel, a Telco grade cloud communications platform enables businesses to run “Missed call campaigns” on its platform. Ozonetel has created a world record by handling over 700 million Missed calls in the last nine months for its customers. Ozonetel platform is on its way to easily handle a Billion Missed calls by April 2015.
Missed Call Service has become an effective way to engage and involve customers by any brand/business. The missed call service is targeted and a cost effective means for businesses to reach out to its target audience. The target audience could be in regions where internet penetration is low or when you want to give a call to action to an online customer who needs to engage with you offline.
What can a business do with a missed call?
Lead Capture –Marketers who advertise across mediums still find a challenge to judge ROI’s. Missed calls help to capture 100% of the leads coming from across different mediums which allow businesses to make strategic and cost effective decisions.Survey/Feedbacks – Businesses can get
Survey/Feedbacks – Businesses can get real time feedback on customer experience on service/product and if required alerts can be built on SLA’s and action can be taken. The surveys/ feedback can be in the language of choice by brands.
New user activations – Generate interest and get new users engaged with the brands via different kinds of campaigns
Run Contests – Incentivize users / target audience to engage with the brand.Content on Demand – Bring content on demand to users on information like help material, new offers, new products etc
Content on Demand – Bring content on demand to users on information like help material, new offers, new products etc
Ozonetel has been supporting Missed calls on its platform for the past four years. Some of the clients using the platform are Hindustan Unilever (HUL), Redbus, Zipdial who run creative campaigns for a large number of their end customers.