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OTT Players Fuelling Data Growth in India: Hike Messenger

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:Over-the-top (OTT) messaging applications might be cannibalising SMS traffic but they are fuelling data growth which is creating a new revenue source for telecom companies, says Hike messenger founder and CEO Kavin Bharti Mittal.

“I think we are in this middle phase where OTT messaging might be cannibalising SMS traffic….. but because of services like us, Whatsapp and Facebook, people are buying data packs and the real growth is almost like monstrous,” he told .

Kavin, son of Bharti group chairman Sunil Mittal said, because of a disruptive business model of OTT players, people are consuming their services which is also enabling a very large new entry revenue source for telecom operators. Original post at ET Telecom

Wahengbam Rorrkychand

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