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Obi Mobiles Forays into Middle East

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Obi Mobiles, the brand backed by ex-Apple CEO John Sculley, Monday entered in to an exclusive supply and services agreement with IT/telecom retailer and distributor Jumbo Electronics to expand its footprint in the Middle-Eastern region.

As a value-added reseller to Obi Mobiles for the UAE, Oman, Bahrain, Kuwait, Qatar and Iraq markets, Jumbo will manage the distribution of Obi devices to all key retailers and independent retailer channels in these countries.

The Obi smartphones for the Middle East and Africa region will be unveiled end of September in the UAE, followed by a phased roll-out across other markets in the region, the company said. Original post at ET Telecom

Wahengbam Rorrkychand

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