Smartphone

Low-cost Smartphones Fuel Staggering Shopping Through Mobile Phones Growth

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The nearly-ubiquitous smartphone is emerging as an important driver of growth for India’s $4-billion e-commerce sector, with proliferation of cheap handsets making it easy for people to hunt for products in online stores.

Sachin Bansal-founded online retailer Flipkart said mobile phone visits jumped 200% in one year while its competitor eBay India said it receives close to 35% traffic through mobile phones. Delhi-based Snapdeal said its revenue from mobile phone users has grown to 60% from 5% in early 2013. India’s e-commerce market is expected to touch $20 billion by 2020, according to a PwC-Assocham study.

“With the availability of low-cost smartphones, the e-commerce opportunity will increase manifold,” said Bikky Khosla, chairman of the Assocham National Council on e-Commerce and chief executive of B2B marketplace TradeIndia. By Muntazir Abbas/ET Telecom

Wahengbam Rorrkychand

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