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American telecommunications and internet service provider, Level 3 Communications, Inc. has launched Video Cloud Services, a cloud-based solution that moves, stores and delivers broadcast and Internet video on a global scale today at the 2014 National Association of Broadcasters Show.
Level 3’s Video Cloud supports video transmission for the most-watched TV events, creating a complete solution for adaptive streaming with encoding, security and CDN video delivery.
Content companies require the transfer of massive amounts of video content and data – in a variety of formats – to locations and devices around the world. This process can be complex to manage, resulting in production efficiency losses, missed deadlines, poor user experience and ultimately, unrealized revenue. Level 3′s Video Cloud Services combine Level 3’s content delivery, video broadcast and cloud storage capabilities to create a more scalable, secure and streamlined approach to global content distribution.
“Level 3 has collaborated with many content-driven companies, and the one recurring theme we keep seeing is that these companies want a one-stop-shop for high-quality video transfer and storage – for both traditional and online media,” Mark Taylor, vice president of Media and IP Services at Level 3 said in a release.
“Level 3’s Video Cloud Services simplify every aspect of video delivery, giving our customers the performance and global reach they need to not only deliver an unparalleled video experience, but also realize cost efficiencies,” Taylor added.
“Ubiquitous networks, hyper-connected devices, and the ever-increasing consumer appetite for time, space and device-shifted, on-demand content have forced media companies to revisit their business models and technology capabilities. For a media company to survive and thrive in today’s environment, agility is critical. Companies need to leverage the cloud to cost effectively and efficiently manage video throughout its lifecycle and deliver it measurably and intelligently across multiple screens. Media companies that do that well will be best poised for success. At such a time, the availability of Level 3’s Video Cloud Services are extremely timely and the industry can benefit greatly from such services,” Mukul Krishna, global director of Digital Media at Frost & Sullivan said.
Level 3’s Video Cloud Services are a full suite of IP-based video services designed to support content delivery throughout its life cycle, from signal acquisition to delivery to viewers. Services include live Vyvx broadcast video acquisition, encoding and transcoding, global delivery via the Level 3 CDN, as well as comprehensive, self-service analytics and reporting.