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Jio’s Data Offers Result in Significant Increase in Facebook Users

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Jio’s entry to Indian market with disruptive offers forced competitors to reduce data pricing, as a result there was a dramatic increase in Facebook traffic. The impact was so much that it took Facebook’s global monthly active user (MAU) numbers to record highs.

In its December-quarter earnings call with investors on Wednesday, the social media giant said the quarter was a “fantastic” one for the “overall growth of the Facebook community.” The quarter witnessed Facebook’s “strongest absolute MAU and DAU (daily active user) additions year-over-year since being a public company”, CFO David Wehner said. Read more

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Sweekar S

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