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iPhone Sales In India Up 55%

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By: Ravi Sharma/TOI

Apple iPhone sales in India have increased 55% over the past year, according to Tim Cook, CEO of the iconic smartphone maker.

Cook revealed this in the earnings call for the second quarter on Thursday.

Without delving into specific breakup of numbers, Cook also reported strong numbers for other emerging markets such as Russia (sales up 97%), Vietnam (262%), Brazil (61%) and Turkey (56%).

Apple has stepped up its focus on sales in the mid-range segment, re-introducing the iPhone 4, which was discontinued in September this year, in the country. Priced at Rs 22,990, it is the cheapest iPhone in the market currently.

Prices of other iPhone models have also dropped in Indian market, although not officially. iPhone 5S carries an official price tag of Rs 53,500 for the base variant, but is now available online for Rs 47,000.

Similarly, the plastic-bodied iPhone 5C can be purchased for Rs 37,000 for the 16GB variant, even though it was launched at Rs 41,900 and has not received any official price cut yet.

The cashback offer on iPhone 5C entails a minimum discount of Rs 13,000 on the three-year-old iPhone 4, while newer smartphones fetch higher value.

iPhone 4S got a price cut in November last year, with its price dropping to Rs 31,500. However, Apple soon started a buyback offer on the model, bringing the price down to Rs 24,000. Online retailers are selling the model for approximately Rs 24,000 without any exchange offer.

Apple has also teamed up with several retailers and banks to provide EMI schemes in order to soften the burden on buyers’ pockets. Original post at The Times of India

Wahengbam Rorrkychand

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Website: http://www.blog.tonsetelecom.com

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