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India’s Mobile Ad Impressions Grow 260% Since July 2013

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India is the single-most powerful driver of the Asia-Pacific market, with mobile-ad impression volume growing 260% since July 2013, according to the State of Mobile Advertising report from Opera Mediaworks.

The growth is primarily due to the rapid, country-wide shift from feature phones to smart devices, which is dominated almost entirely by the Android platform (41.7% share vs. a paltry 0.4% for iOS), the report said.

India is the single-most powerful driver of the Asia-Pacific market, with mobile-ad impression volume growing 260% since July 2013. Opera Mediaworks’ first India-focused report provides data on device adoption, ad types and mobile consumption patterns in the sub-continent, among other things. Original post at ET Telecom

Wahengbam Rorrkychand

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