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Idea Cellular Partners with Eros for Content Distribution

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Idea Cellular has partnered with Eros for digital content distribution for OTT service ErosNow on its 4G network, with this deal Idea’s subscribers can access ErosNow’s premium bundled services including movies, music, TV content, ErosNow originals and much more.

“We are strengthening our 4G portfolio and digital presence through an assortment of digital content in partnership with leading content aggregators, handset manufacturers and e-commerce retailers,” Sashi Shankar, CMO, Idea Cellular said.

‘Movies and videos is the highest consumed service category by data consumers on the Idea network, Shankar added. Read more

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Sweekar S

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