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Huawei to Spend $100m on SEA Push

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Huawei plans to spend $100 million this year and the next to improve its brand awareness across Southeast Asia.

The vendor plans to invest $10 million towards building its presence in Thailand as part of this commitment, the Bangkok Post said.

Huawei is increasing its smartphone marketing efforts in the region in response to the challenge posed by fellow Chinese vendor Xiaomi. which recently became the world’s third biggest vendor by market share, pushing Huawei down to fifth.

Huawei Southeast Asia CEO Yang Shu told the paper the company considers Thailand to be its most important market in the region. Read more at Telecomasia

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Wahengbam Rorrkychand

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