Airtel rises up to 4G challenge

Handset Makers Vie to be the Early Bird, Ahead of Mass 4G Roll Out

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A slew of 4G handsets are hitting the market as mobile handset makers seek to get the first-mover advantage ahead of the launch of 4G data and voice services across India by Mukesh Ambani’s flagship telecom venture, Reliance Jio Infocomm, and expansion of offerings by the country’s No. 1 carrier Bharti Airtel.

While device manufacturers such as Xolo, Xiaomi, Gionee, Lenovo and Microsoft Devices have launched affordable 4G smartphones in the country in the 8,000-15,000 range, players like Motorola, Micromax, LG and Karbonn have announced plans to launch devices at these price points soon.

“As and when operators develop larger and deeper 4G networks and push their 4G services, if you are one of the options available in the market, then the benefit directly comes to you,” said Sunil Raina, business head at Xolo. Original post at ET Telecom

Wahengbam Rorrkychand

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