Google’s New Hardware Strategy: Actually Make Money

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Google’s strategy behind its new Pixel series phones seems to be directed towards monetizing Google’s AI initiatives.  The Pixel is a test of Google’s technological bets on these interfaces and the AI that powers them, as well as the company’s ability to deeply integrate its services into hardware, create a family of gadgets that will form a complementary ecosystem, and make money off something other than online ads. Its outcome will show whether Google can evolve and continue its domination in search.

Increasing consumer interest in virtual assistants and VR is one reason why Google is revamping its smartphone strategy. The maturation of the smartphone industry is another. Microsoft and BlackBerry’s slumping smartphone businesses have pitted Google and Apple against each other for market dominance. As a result, Google believes it needs a single Android phone that can truly take on the iPhone, and matching the Pixel’s price with the iPhone’s is the company’s way of telling consumers the devices are comparable. Read more

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Sweekar S

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