Reliance Jio is gearing up for its full commercial launch of its services across the country and is all set to rattle India’s data market by offering 4G data at lowest rates in the world. “Mission of Reliance Jio is to take India from data shortage to data abundance. Jio makes India the highest quality, lowest…
Global demand for mobile data and greater bandwidth are growing rapidly. In the year 2013, world wide LTE-related subscriptions reached 229.7 million and its growing fast.
According to ABI Research, global LTE subscriber base will touch the 2 billion mark by 2019 at a Compound Annual Growth Rate (CAGR) of 43.6%.
By the end of 2013, LTE-TDD subscribers accounted for 5% of the LTE market, while 94.2% of the LTE market was taken up by LTE-FDD. Among the LTE subscription growth, Asia-Pacific and North America contribute the most with 49% and 18% market shares respectively.
“The large population base in Asia combined with rapid LTE network deployment and cost-competitive smartphones has accelerated the remarkable subscriber adoption,” comments Marina Lu, research associate at ABI Research.
All the major mobile operators are showing their commitments to carrier aggregation capable LTE-Advanced technology, which can better handle the anticipated explosion in mobile data traffic with greater bandwidth.
ABI Research forecasts that LTE-Advanced subscribers will grow to 750 million in 2019 accounting for 37.3% of overall LTE subscribers. North America will be the most aggressive LTE-Advanced market, followed by Asia-Pacific and Western Europe.
“Remarkably, the South Korean Operators, SK Telecom and LG U+, commercially launched LTE-Advanced networks in June 2013 and by the end of 2013, SK Telecom gained more than 1 million LTE-Advanced subscribers, which equates to 10% of all its LTE subscribers,” adds Jake Saunders, VP and practice director.
The growth of LTE subscribers has also boosted ARPU, because they are bigger spenders than their 3G and 2G counterparts by 35%. In order to revive traditional voice service revenues, many operators are keen to launch, deploy, or trial Voice over LTE (VoLTE) services as LTE network population coverage heads towards majority population coverage.
Global VoLTE subscriptions are expected to surpass 1.09 billion in 2019, of which 34.2% are from Asia-Pacific and 27% from North America.