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Global Smartphone Shipments Pick up in Q3 2015

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Accordingto IDC vendors shipped a total of 355.2 million smartphones globally in Q3 2015, up from 332.6 million units in previous quarter with a growth of 6.8%

“The vendor landscape and product offerings are really unique at the moment as many markets are seeing consumers become more aware of alternative buying options when it comes to paying for their smartphone,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “In mature and subsidized markets, we now have a wide range of operators offering equipment installation plans (EIP), as well as early trade-in options. At the same time the number of unlocked/off-contract offerings has increased significantly and it’s slowly starting to resonate with consumers. Within these markets these moves will put pressure directly on Android OEMs with offerings that are greater than $500.” Read more

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Sweekar S

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