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Ghumketu: Uninor’s Latest tool to Add Rural Subscribers

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Telecom service provider Uninor is betting big on regional innovations to increase its customer base across its circles.

After introducing milkmen and autorickshaw drivers as sellers of Uninor SIM cards in a couple of circles, it now has introduced a shop on wheels, called Ghoomketu, under its new initiative called ‘Blue Petal’ in Uttar Pradesh-West and Gujarat circles- to directly reach potential customers in places where there is no distribution network. Original post at ET Telecom

Wahengbam Rorrkychand

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Website: http://www.blog.tonsetelecom.com

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