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Flipkart To Opt For App-only Route Within A Year To Drive Traffic

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Flipkart would move to an app-only format within a year, a senior executive said, confirming growing speculation that India’s largest e-commerce platform would follow the route announced for unit Myntra.

“Last year, we had more on the app, but still did our Web and desktop. In the next year or so, we’re going to be only mobile,” said Michael Adnani, vice-president, retail and head of brand alliances, Flipkart. “A year ago, 6% of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us,” he said. Original post at ET Telecom

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Wahengbam Rorrkychand

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