Dark data could halt big data’s path to success

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download (1)   by Doug Miles

One of the attributes of winning companies is how deeply they understand their market, customers and competitors. Getting better at that may well be the key to survival in our hyper-competitive global market. Analysing data is one of the ways to gain insight and uncover new opportunities. Advanced content management, search, business intelligence and other big data technologies have offered the prospect of being able to affordably do so at hitherto unimagined scale. READ ORIGINAL POST HERE

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Sandhya V

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