Consumers Will Pay $5 for an App That Respects Their Privacy – Study

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Ever since the iPhone came out in 2007, the going rate for many of the most popular apps has been exactly $0.00. Consumers pay nothing. But of course, nothing is free. Instead, consumers pay with their data, that’s sold to marketers, or with screen space, which is forked over to make room for ads. It’s a trade consumers are happy to make. But are they?

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Sandhya V

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