BSNL Flashes Bharat Phone; WhatsApp, Facebook Plans

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Government-owned Bharat Sanchar Nigam Ltd (BSNL) launched a low-cost version of its smartphone with e-governance applications for the common man, says a media report.

Called Bharat Phone, the device has been designed especially for e-governance applications. Developed by Pantel Technologies, the handset sports a three-inch screen and supports 64 MB RAM along with 64 MB internal storage. It is a dual SIM handset with 1.3 megapixel camera and a 1,800 mAh battery that could last up to 15 days in standby mode and provide eight hours of talktime.

The phone is priced at Rs 1,799 but it would be offered by BSNL for Rs 1,099. The company is pitching it as a value-for-money proposition but it remains to be seen whether this will increase the number of subscribers for BSNL.

The company has earlier experimented with bundled devices but not with much success. “There is a long process to get the phone in the market and by the time we achieve that the model has become old and is no longer desired by the masses,” said a company source.

Besides, it would have been much more beneficial for the company if it had offered Android operating system instead of Java. The acceptability of Android is much more than Java and the subscribers would have been able to utilize the number of applications available on Android.

If marketed properly, Bharat Phone’s price point could help the company in increasing its share in the rural segment. This is in keeping with the company’s core strength. BSNL has an advantage that it has the country’s best network in the hinterland and efforts like this would help it to offer relevant products to the rural segment. Original post at Light Reading India

Wahengbam Rorrkychand

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