Brazil World Cup 2014 to Drive Internet Traffic, Predicts Cisco

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With the FIFA World Cup 2014 has been started on Thursday (June 12), millions of people are expected to view games and/or highlights via the Internet, according to the Cisco Visual Networking Index Global Forecast and Service Adoption for 2013 to 2018.

Video streaming and IP broadcast of the World Cup is anticipated to generate 4.3 exabytes of IP traffic, which is three times the amount of monthly IP traffic currently generated by Brazil (this year’s World Cup host city).

In addition, Internet traffic generated by the 60,000 people in a stadium and traveling to games is forecasted to surpass the busy-hour** traffic from all 94 million smartphone subscribers in Brazil.

Global IP traffic is expected to reach 132 exabytes per month by 2018, which is the equivalent to:

8.8 billion screens streaming the FIFA World Cup final game in Ultra-HD/4K at the same time;

5.5 billion people binge-watching “Game of Thrones” Season 4 via video-on-demand in HD or 1.5 billion watching in Ultra-HD/4K;

4.5 trillion YouTube clips; and

940 quadrillion text messages.

This updated Cisco VNI Forecast includes global fixed IP traffic growth and service adoption trends complements the Cisco VNI Global Mobile Data Traffic Forecast released earlier this year.

Earlier, FIFA has launched a free app available for both Android and iOS phone and tablet devices. With it, users will be able to find out what is going on in the top leagues in England and Brazil.

(** Busy-hour is a 60-minute period with the maximum total traffic load in a given 24-hour period.)


Wahengbam Rorrkychand

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