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Apple, Samsung Get Into A Discount Battle On Amazon

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Amazon India has become a battleground between Apple and Samsung. Both companies are selling smartphones at a discount only on the portal after yanking them out of brick-and-mortar stores.

Apple slashed prices of the iPhone 5c, one of its slowest-selling models, by 30% and now offers it exclusively on Amazon. Korean rival Samsung followed up with a 23% discount on its erstwhile flagship Galaxy S4 smartphone on the website.

Both Apple and Samsung are liquidating unsold inventory of the two models, according to senior trade executives. It is estimated that the two companies have sold almost 1 lakh units together on Amazon – the highest ever for these models through a single point of sales. Original post at ET Telecom

Wahengbam Rorrkychand

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