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Apple Plans To Launch Cheaper 8GB Version Of iPhone 5c To Shore Up Sales In India

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By Writankar Mukherjee

Apple will launch the iPhone 5c 8GB model in India by early June to shore up volumes and bump its average selling price (ASP). The product was first launched in Europe and China a little over a month ago and is yet to hit the shelves in the US.

The model, which Apple believes will help it gain share in the Rs 30,000-40,000 smartphone segment dominated by Samsung and Sony, is likely to be priced at around Rs 35,000-Rs 37,000 with a buyback offer that could bring this down to around Rs 30,000, according to four people who are local trade partners of the Cupertino-based company. That would make it about Rs 2,000 cheaper than the 16GB version with a buyback offer.

Apart from gaining market share, the latest move from Apple is also aimed at increasing its ASP in India, which is among the lowest due to the higher sales of entry-level models such as the iPhone 4 and 4s leading to a cascading effect on global financials.

Apple has already decided to withdraw the four-year-old iPhone 4 from India after re-launching it in January to boost ASP, which fell the most in the last quarter. The new model is expected to push volume as retailers said sales of Apple’s smartphones in India declined 10-15 per cent in April from March due to a slowing market. Original post at The Economic Times

Wahengbam Rorrkychand

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