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Apple iOS Outgunned Android in U.S. Smartphone Market In Q4 2014

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Apple overtook Android in the U.S. smartphone OS market during the fourth quarter of 2014, although by a very slim margin of 0.1%.

According to smartphone sales data from Kantar Worldpanel ComTech for the last three months of 2014, this is the first time that Apple iOS has exceeded Android in terms of U.S. market share since the same period in 2012. In the Q4 period, iOS increased its share by 3.8 percentage points to 47.7%, while Android’s share slipped by 3.8 percentage points to 47.6%.

“While the success of the iPhone 6 and 6 Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market,” said Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

Throughout the holiday quarter, the iPhone 6 was the best-selling smartphone in the U.S. and was also the most popular smartphone to give as a gift. Samsung retained its number two spot in the vendor chart with the Galaxy S5, which was the second best-selling smartphone, Kantar said. Original post at Total Telecom

Wahengbam Rorrkychand

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