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Angry Bird maker Rovio Inks Carrier Billing Deal with Idea Cellular

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Angry Birds maker Rovio has signed a carrier billing deal with Idea cellular, Idea will enable in-application purchases for Angry Birds Classic and Angry Birds 2.0, the latest version of the game. Rovio is looking at adapting its games for the Indian market. The company already has a partnership with China’s Kunlun to adapt its games for that country.

“Games downloaded from this portal will have in-built operator charging mechanism for all in-app purchases, which gamers would need during the game play,” Shashi Shankar, chief marketing officer at Idea Cellular, said in an email. “While playing the game, if the user needs extra birds or new spells to destroy, the user can easily purchase the gems, which is the currency of the game, through the Idea prepaid balance or the post-paid account.” Read more

 

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