Smartphone

Amazon Planning to Unveil Smartphone to Vie With Apple’s

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Amazon.com Inc. is planning to introduce a smartphone later this month, according to a person with knowledge of the matter, plunging the world’s largest online retailer deeper into the competitive mobile-device market.

Amazon tweeted yesterday that it was holding an event in Seattle on June 18 hosted by Chief Executive Officer Jeff Bezos for a product unveiling. The post included a picture of a black, thin device with Amazon’s name in silver emblazoned on it. Mary Osako, a spokeswoman for Amazon, didn’t return a call for comment.

A smartphone from Amazon would ramp up its rivalry with Apple, which makes the iPhone. The companies are increasingly going head-to-head in devices such as tablets and in Web services including online entertainment, as they strive to be digital gateways to consumers. Mobile is central to that effort as more people carry gadgets and do their computing on the go.

“This is a play by Amazon to get a stake in the most ubiquitous device category there is,” said Jan Dawson, a technology-industry analyst who runs research and advisory firm Jackdaw.

Amazon shares rose 5.5 percent, the biggest one-day gain since October, to $323.57 at the close in New York. Original post at bloomberg

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Wahengbam Rorrkychand

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