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Airtel Rebrands its M-Commerce Business

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Bharti Airtel renames its M-Commerce business as Airtel Payments Bank which will launch banking services next quarter. The company received a payments bank permit early in April. Its previous name was Airtel M-Commerce Services Ltd. “The company plans to start rolling out its banking network in the second quarter of the current Financial Year,” a statement issued by Bharti said on Tuesday.

Explaining the need for rebranding exercise, Gopal Vittal, MD & CEO, Bharti Airtel said, “The new identity reflects our strong focus on the payments bank segment and our commitment to the Government’s vision of financial inclusion and banking services for every citizen”. Read more

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Sweekar S

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