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Airtel Aims to be a Network for Smartphones

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Bharti Airtel, India’s largest carrier, is turning itself into a company built on and for a ‘smartphone network’, shifting away from the traditional model where a telco ends up being reduced to a ‘dumb pipe’ offering just mobile voice services and providing bandwidth for products and content developed by others.

Speaking to ET, Srinivasan Gopalan, the company’s consumer business director, said that the Airtel of the future wanted to own the ‘smartphone network’ both in terms of the quality of network or the products being used through smartphones.

“Our network needs to be designed specifically for smartphones. Be it for faster and clearer videos or for battery that lasts longer,” he said. “It could require more 3G cell sites or more user-friendly products for a subscriber using the smartphone”. By Anandita Singh Mankotia/ET Telecom


Wahengbam Rorrkychand

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