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Airtel Africa Aims To Drive 3G Business, Launches Smartphone

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Bharti Airtel Africa in collaboration with US-based mobile chip maker Qualcomm Tuesday launched the first pan African cost effective and customized smartphone, Airtel Red, as it looks to increase 3G data adoption in the region.

“Industry research shows that data is playing a vital role in growing the smartphone uptake in Sub-Saharan Africa and more so in the 17 countries where we operate. We are focused on migrating existing and new customers from the traditional feature phones to android smartphones to take advantage of Airtel’s 3G networks and providing data connectivity to everyone,” Christian de Faria, chief executive officer of Airtel Africa, said in a statement. Original post at ET Telecom

Wahengbam Rorrkychand

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