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Airtel 4G Subs Breach 100K Milestone

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4G customer base for Bharti Airtel has crossed 100K milestone as on December 31, 2013.

“The Company’s 4G services in 4 cities are currently available for use with high-speed devices such as dongles and routers. During the quarter, the 4G customer base crossed the 100K milestone, a release from Airtel said.

The Company had 198.5 Mn GSM mobile customers on its network. The VLR ratio for the quarter improved to 95.3% as compared to 95.0% in the corresponding quarter last year. The customer acquisition and retention strategy continues to provide sustained benefit to the company, evidenced by the churn ratio dropping to a low of 2.7% from 5.9% in the corresponding quarter last year.

Total minutes on network increased by 5.9% to 255.0 Bn as compared to 240.8 Bn in the corresponding quarter last year. Voice realization per minute continued its improving trend during the quarter; the realization of 37.13 paise reflects an increase of 1.96 paise over the corresponding quarter last year. The combined effect of a decrease in churn and an increased realization reflects the improving quality and stability of company’s customer base.

The company created a unique post-paid product “MyPlan”, wherein customers can choose a tailor-made postpaid plan according to their unique requirements.

The Company had 54.4 Mn data customers as on December 31, 2013, representing a growth of 31.2% as compared to 41.5 Mn data customers at the end of the corresponding quarter last year. By the end of the quarter, 27.4% of the total customer base were active data users as compared to 22.8% in the corresponding quarter last year.

The total MBs on the network increased by 97.0% to 39.0 Bn MBs during the quarter as compared to 19.8 Bn MBs in the corresponding quarter last year. Data usage per customer also witnessed an increase of 54.4% to 249 MBs. Increase in total data consumption resulted in a higher data ARPU by 58.7% to Rs 75 during the quarter as compared to the corresponding quarter last year.

By the end of the quarter, the company had 137,069 sites as compared to 135,412 sites in the previous quarter. The company continued to invest in strengthening its network infrastructure with the deployment of 1,563 new 3G sites during the quarter, resulting in 28,179 active 3G sites by the end of the quarter. The increase in network sites will ensure a better customer experience, which also results in lower churn and improved ARPU.

Wahengbam Rorrkychand

View all contributions by Wahengbam Rorrkychand

Website: http://www.blog.tonsetelecom.com

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