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Aircel Allows Users To Design Their Own Bill Plan

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Aircel has introduced ‘Design your own plan’ service that allows post-paid and pre-paid customers to create voice, messaging and data plans as per their usage patterns on Monday.

Last year, India’s No. 1 carrier Bharti Airtel and No. 3 Idea Cellular had rolled out similar initiatives, called ‘my plan’ and ‘i-plan’ respectively, for their post-paid customers in the country.

The latest service would allow Aircel to attract new pre-paid customers to use its network, since it’s the only operator which offers customised tariff plan for pre-paid users. Industry wide, pre-paid customers make up more than 90 per cent of the total customer base of all mobile phone companies in India.

The telco would also be looking to increase its post-paid customer base, besides aiming for higher revenue, since the average revenue from a post-paid customer is three to four times higher than a pre-paid customer.

“Customers understand their communication needs and we would like to empower them with the freedom of choosing a plan on their choice,” Anupam Vasudev, chief marketing officer, Aircel, said in a statement.

The telco’s customers can log on to, to create voice, messaging and data plans, as per their need through the Plan Designer tool.

It added that customers can re-design the plan or add extra packs based on their need at any time, and it is available for existing Aircel customers and those who want to opt for the telco’s services. (Source: The Economic Times)

Wahengbam Rorrkychand

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